What changed — and why it's honest.

The 1.0 release. Until now ASOon told you where you rank. From this release it shows the whole picture you're actually competing in: how much of the top 10 you and each rival hold on the terms you track, an honest verdict on whether your keywords are even the right ones, and which country deserves your next localization — sized in your own money, not guesswork. Everything still ends in the same place: a short weekly plan, where every move you act on comes back 14 days later with a grade. And "1.0" itself is a promise, now in writing: your tracked history is never reset, a graded verdict is never re-graded against later data, and your keyword data always exports as CSV.

New

• Share of Search. For every competitor you watch, ASOon now shows how many of the top-10 spots they hold across your tracked keywords, and how that changed this week — ending in one plain sentence, like "they took 3 more top-10 slots this week — respond on 'habit tracker' or concede it." The number is always your share of top-10 slots on your tracked terms — it's not "market share," and ASOon won't pretend otherwise. While the first week of data is still building, it says "accruing" instead of showing a fake zero.
• A verdict on your keyword list itself. Every tracked keyword is now graded earning (in the top 10), grinding (climbing, or close), or dead weight (going nowhere for months). New keywords honestly say "still measuring" until there's enough history to judge. When one is dead weight, the weekly plan can suggest a swap — framed as "track it and check back in 14 days," never "you will rank."
• Localization advice in your own money. If you've connected App Store Connect, ASOon now says things like "Germany earned €412 in proceeds this week on your English-only listing — localize German first." Each country is shown in its own currency, because adding euros to yen would be a made-up number. Without App Store Connect it still ranks the opportunities — just clearly labeled as visibility-based instead.
• A public methodology page. A plain-language page that spells out what ASOon truly measures, what's an estimate (and always labeled "est"), and what it cannot see and will never pretend to — like Apple's private keyword field, or a competitor's sales.
• This changelog, on the site. What changed and when, for anyone to read — plus a "last daily refresh" timestamp so you can check the data behind the product is actually current.
• The promise behind the price, in writing. Printed on the pricing page and here: your tracked history is never reset, a graded verdict is never re-graded, your keyword data always exports as CSV.
• The claim, said out loud. The landing page now leads with it: of the ASO tools we compared in Aug 2026 (Astro, Appfigures, AppTweak, MobileAction, AppFollow…), ASOon is the only one that grades its own advice. A new section shows exactly how the grading works. It deliberately shows the mechanism rather than a made-up success story — real graded results will appear as real experiments mature.

Improved

• The Free plan is now described exactly as it works: 1 app, 1 market, 10 keywords. The old page understated its own limit.
• The Pro plan now names its two strongest reasons plainly: localization gaps sized in your own proceeds, and share of top-10 slots on your tracked terms.

Fixed

• A wrong number could sneak into your rank history. On the rare day Apple's search results couldn't be read the normal way, ASOon fell back to a secondary Apple source — which orders apps by relevance, not by true search rank — and saved that position as if it were a real rank. Now a day like that simply shows a gap in your history. A gap is honest; a wrong number is not.

What's next

• We're testing whether ASOon can show your full funnel — impressions, product-page views, downloads — from your own App Store Connect data. It ships only if the data proves reliable enough to stand behind. No promises before the proof.
• Updates apply automatically — there's nothing you need to do for this release.

The "receipts" release: making sure what greets you in the app on Monday — and what the landing page claims — is actually backed by data.

New

• What moved this week. The Keywords tab now has a "7d" column showing where each keyword was a week ago versus today (like #21 → #14), a small trend line next to every keyword, and a "This week" strip that surfaces your top 3 climbers and top 3 sliders. If a keyword doesn't have a full week of history yet, it says "collecting" instead of showing a fake zero.
• Verdicts that can't drift. When you mark a move done, its 14-day grade is now computed from fixed time windows around the change date — the rank verdict looks at days 8–14 after (when a change has had time to take effect), the downloads verdict compares the week after to the week before. Once graded, a verdict never changes. Every verdict now ends in a recommendation: keep it, consider reverting, or try a different lever.
• Keywords on your phone. The Keywords tab used to be a wide desktop table that was unreadable on the phone — exactly where the Monday email is read. Small screens now get a clean card list; tap any keyword to see the same chart and competitive detail as on desktop.
• A landing page that shows receipts. The site now demonstrates its claims instead of just making them — including one real, dated teardown example drawn from a published write-up, and proper link previews when you share the site.

The "come back on Monday" release. ASOon's rhythm is weekly — but nothing outside the app ever told you it was Monday. Now something does.

New

• The Monday email. One email each Monday morning with your week's top moves, each labeled the same way the app labels it — "measured" or "estimate," never blurred. If your week is genuinely quiet, no email is sent at all: an empty email would just teach you to ignore the real ones. Unsubscribing is one click, no login needed.
• A nudge if you stalled. If you signed up but never added your app, ASOon sends exactly one reminder a day later. One — ever.
• Commit to a week in one tap. A "Plan these for this week" button marks the week's top moves as planned in one go, instead of tapping each one.
• A bridge from the sample app. Trying out a move on the built-in sample app now offers the ~2-minute jump to adding your real app — at the moment you're most curious.

Fixed

• Your very first plan could be built from placeholder data. A brand-new account could see its first weekly plan before the first real measurements finished, and then keep seeing it for hours. Now the first plan you see is always built from real ranks.

The "keep the promise" release: an external audit listed every place the product said one thing and did another. This release closed them.

New

• "1 win" in your week. The weekly digest now celebrates the most recent move that measurably worked — like "'Put study planner in your subtitle' worked: rank improved #9 → #4" — so the decide → act → result loop is visible.
• One question about your goal. A one-time card asks what result matters most to you (ranks, downloads, rating, or a launch), so the product can be judged against what you actually want.
• Monitoring. If ASOon's daily data refresh ever fails, the team is alerted — you shouldn't have to notice before we do.

Improved

• The plan shows exactly 3 moves. The product promised "the 2–3 highest-leverage moves" but could show six. Now it's three, with the rest tucked under "More opportunities." Handling one promotes the next.
• The Pro trial is now 14 days (it was 5). A weekly product deserves at least two full weekly cycles before the first charge. As always: the trial takes a card up front and converts to paid after 14 days unless you cancel — every mention of the trial says so.
• Clearer wording throughout: the account chip now shows your plan status (Free / Pro), and the landing page describes hosting honestly — hosted by default, self-host for full control.
• Better on phones: no more setup strip eating the first screen, clearer buttons, a cookie banner that stays out of the way.

Security

• Updated a third-party package to close a published security advisory. No user action needed.

The "from decision to shipped fix" release: widening what the weekly decision draws from, and closing the gap between advice and action.

New

• Localization Advisor. Checks about a dozen countries and shows which ones still see your English-only listing — with evidence of where you already rank, so the biggest gaps come first. Honestly labeled as a title-based check.
• Editorial pitch, drafted for you. One button drafts an App Store featuring nomination from your real app details and what reviewers praise about it — copy it straight into Apple's form.
• Did that listing change hurt? ASOon now keeps an eye on your own listing (title, subtitle, icon) and, if downloads drop noticeably in the week after a change, says so — with the numbers.
• Launch Playbook. A curated 21-item checklist (prep, directories, communities, launch week) with progress that saves — useful for launches, relaunches, and big updates.
• Fresh data when you open the app. The dashboard now refreshes your ranks and ratings automatically on open, instead of waiting for the next morning. Only stale data is re-measured, so repeat opens are instant.

Improved

• One tab per job. The dashboard is now: Action Plan (decide) · Keywords (track) · Reviews (listen) · Optimize (your listing) · Grow (reach). Each tab loads faster, and apps that haven't launched yet see only what applies to them.
• Rank-change alerts now compare day over day, so a slow steady slide still triggers an alert no matter how often you open the app.

Fixed

• A styling bug made the active tab's underline grey instead of black. It's black now.

New

• Email verification. New signups confirm their email with a 24-hour link. You can use the app right away — only upgrading to Pro waits for a confirmed address.
• Competitor Momentum Board. For every app you track — yours and watched competitors — see who is gaining ratings fastest and how their chart position is trending over 30 days, with a plain headline like "X is gaining ratings 2.4× faster than Y." Built entirely from data ASOon already collects daily; nothing new is scraped.
• Social sign-in that can't be hijacked. If a social login matches an existing password account, ASOon now asks for that account's password once before linking — so nobody can take over an account just by controlling a matching social profile. Previously this case was a dead-end error; now it's a safe, guided flow.

Security

• Changing or resetting your password now signs out every other device and disconnects linked social logins — so if an account is ever compromised, reclaiming it actually locks the intruder out. Several related sign-in edge cases were hardened at the same time. No user action needed — existing sessions kept working through the upgrade.

The baseline: the local-first ASO copilot core — real keyword rank tracking, reviews, keyword tools, the weekly Action Plan, competitor tracking, billing, and sign-in. This changelog starts from 0.2.0.